(Bloomberg) — Meta Platforms Inc. unveiled a new artificial intelligence model for generating images, the first such release since the company spent billions a year ago rebuilding its AI lab under Chief AI Officer Alexandr Wang.
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The model, called Muse Image, will launch in the Meta AI chatbot on Tuesday, the company said in a blog post. It will also be embedded into Meta’s various social apps, including Instagram and WhatsApp. Users can use it to generate images based on text prompts or by asking it to modify existing images. Advertisers will also soon have access to the model for creating marketing materials.
Users can also create images of friends or creators based on their publicly available Instagram posts. This is part of Meta’s efforts to make the platform more personal. If you don’t want others to “reuse or remix” your content using AI, you can turn this off in the settings menu, the blog post says.
Meta has invested heavily in rebuilding its AI lab over the past year, hiring Wang and several other highly compensated researchers to develop new models that rival those of rivals such as OpenAI and Anthropic PBC. Meta Superintelligence Labs, as the group is called, unveiled its first large language model in April and is also building one for video generation that will be ready in the coming months, according to a Meta spokesman.
Eventually, Meta plans to sell access to its various artificial intelligence models to external developers via a cloud offering, the spokesman said. This would allow the social media giant to host the technology using its AI infrastructure and charge others to use the technology.
This plan is part of a broader cloud computing initiative under development at Meta. The company is looking for ways to make money from its inventory of data centers and expensive AI chips. As Bloomberg reported last week, the company is considering several cloud-related offerings, including selling access to pure computing power.
Despite these efforts, Meta is still hungry for even more computing power, the spokesman said. The company is moving forward with plans for expensive new data centers and recently signed major computing contracts with CoreWeave Inc., Alphabet Inc.’s Google and Oracle Corp., among others. completed.
Text-to-image technology is a core offering of most major AI labs and has also generated controversy. Models of Elon Musk’s SpaceXAI were used earlier this year to target people on the social network without their consent
All images created with Muse Image contain an invisible watermark, and the system has certain safeguards in place to prevent people from using them to create things that would violate Meta’s terms of service, including CSAM, the spokesperson said.
Meta has used a number of different image generation tools in the past, including its own model called Emu. It has also licensed technology from other companies, including Midjourney Inc.
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