Meta has announced that its new artificial intelligence (AI) model, Muse Image, allows people to use public Instagram posts and reels to generate AI content, and it is enabled by default.
“You can also @mention Instagram accounts in the Meta AI app to integrate specific Instagram profiles directly into your images,” the social media giant said in a post.
“Whether you want to design a custom event invitation, create a collaborative creative concept, or create a personalized graphic, tagging a username allows Meta AI to use public photos to create an image ready to post.”
Muse Image is Meta’s first image-focused AI model from its Superintelligence Labs, which the company says uses advanced reasoning to better understand complex prompts and merge multiple photos into high-quality creations that can be shared on its platforms and elsewhere.
It will also be embedded into WhatsApp and Instagram to enable AI-powered effects for Instagram Stories and image generation in direct chats with Meta AI on WhatsApp. These features will initially be rolled out in limited countries.
Users have the ability to tag another public Instagram account in the Meta AI app to create new Reels, posts, or Stories that can reuse “part or all of your published photos, videos, or Reels,” automatically turning public content into fodder for AI-generated images.
“In addition, using AI capabilities at Meta, people may be able to create content using your Instagram content,” the company notes in a help document. “Depending on the other user’s settings, this means your reused content may be discoverable in search engine results.”
In cases where a user switches from a public to a private account, if they have set their account to private for more than 24 hours, all Reels, Posts and Stories using their content will be deleted by Instagram. However, existing content created by others using AI capabilities will not be deleted.
For Instagram users under 18 with public accounts, only those who follow can reuse the media if their account settings allow reuse.
Also worth noting is that users are not notified when their images are remixed using AI. Notifications will continue to be sent when a public account reuses a user’s content for remixes, sequences, stickers, and templates.
However, Meta insisted that users have complete control over how their content can be marked for AI creation, as well as the ability to opt out. To do this, proceed as follows:
- Open Instagram
- Go to yours profile
- Tap ☰ Menu
- Open Settings and activity
- Knock Share and reuse
- Scroll to Allow others to create with and reuse your content
Turn off: Posts And Roll
Instagram users with public profiles are recommended to disable the setting as profiles created before deactivation will not be deleted. The feature is expected to be available soon on Facebook, Messenger and for advertisers via Meta Advantage+ Creative.
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Part of a broader industry trend
The development comes as tech companies are increasingly embedding AI into their products by disabling it by default rather than opting in to improve AI services.
In recent weeks, Google also introduced a new Search Services History option in its privacy settings, allowing the company to store media, including images, files, and audio and video recordings, to improve its AI models for logged in users.
“Your media may be used to improve your experience with Google services, such as allowing you to revisit your previous visual searches,” an accompanying document says. “Saved media can be used to develop and improve Google’s AI models and technologies and the Google services that use them. When media is saved, you can view it in your search service history.”
“Google also uses your history to provide, develop and improve its services (such as training generative AI models) and to protect Google, its users and the public through human reviewers,” Google continued.
Separately, Google has also added a new Personalized Recommendations setting that, when enabled, uses an account’s profile information, search service history and other saved activity across Google sites and apps to provide tailored results in search and AI responses, curated feeds in Google Search and News apps, and relevant to their location.
https://thehackernews.com/2026/07/metas-new-ai-image-tool-lets-others-use.html
