In March 2026, Ed Policy became president and CEO of the Packers expressed concerns about his team’s inability to sell limited shares for unlimited funds. On Friday, he reiterated those concerns surrounding the release of the franchise’s latest annual report.
“It’s like other teams Have access to this ATM “We just don’t have that right now,” Policy said, via the Associated Press. “We need to be more aggressive in revenue generation going forward.” We all know the cost of participating in the NFL is rising and other teams have access to capital sources that we simply don’t have.”
He specifically referenced the state-owned Packers’ inability to sell a minority stake for a large influx of cash.
“For example, a team can sell five to 10 percent of its equity without giving up any controlling interest in the team, and it could raise more money than we have in our capital reserve fund in just a few months,” Policy said.
It’s not a problem at the moment, but it could become one.
“I feel very good about the financial strength and health of the Packers, medium-term and certainly short-term,” Policy said. “But we are keeping a very close eye on some of these long-term trends and assessing how they impact us and our financial health over the long term. . . . We need to ensure that we are always able to continue to invest wisely in whatever it takes to field a championship team, be it player costs, football personnel or facilities.”
And that’s why we recently outlined this Way to solve the problem: Disband Green Bay Packers Inc., selling the assets to an expansion franchise founded by a traditional owner and giving the team the same structure as the other 31 franchises.
If Policy wants to continue to identify the problem, he must at some point formulate a solution. One way to achieve this is to change the overall character of the organization.
And if current shareholders don’t like this idea, there are other ways to increase sales. Given the long waiting list for season tickets, there is obviously a supply and demand issue in Green Bay. This problem can be solved by charging more for tickets.
Alternatively or additionally, the Packers could sell personal seat licenses. Other teams use these money-for-nothing devices to increase their revenue. With tens of thousands waiting for the opportunity to buy season tickets, why not take a similar approach?
Then there are the naming rights for the stadium. That’s about $20 million a year that the Packers don’t want to make.
“It is their decision not to sell the naming rights,” noted a source from another team. “Or don’t trade for Micah [Parsons].”
If the Packers want to continue operating as a business that can’t raise money the way other teams can (and do), the Packers will have to find other ways to make money. Or they need to be more careful about how they spend the money they have.
Or they need to stop being a corporation and sell the franchise to a multi-billionaire who grew up with a cheesehead on his scalp.
https://www.nbcsports.com/nfl/profootballtalk/rumor-mill/news/packers-ceo-ed-policy-repeats-concern-about-ability-of-other-teams-to-raise-money
