Today, Meta introduces Muse Image, the company’s first image generation model from Meta Superintelligence Labs, now available in Meta AI. Muse Spark made Meta AI a smarter assistant; Now Muse Image acts as a creative partner that knows your world and makes it easy for you to transform your ideas into high-quality images that you can download and share anywhere, including directly in your feed, story or chat.
The Model also supports new creative tools across all meta apps. You can use more than 30 new ones AI-powered effects for Instagram Stories and generate images in your direct chats with Meta AI on WhatsApp – starting in limited countries and additional locations in the future.
Story effects on Instagram
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Simple prompts, high quality results
Whether you’re starting from scratch or working with an existing photo, you can describe what you want in simple, understandable language and Meta AI will do the rest thanks to Muse Image. Ask it to create a picture of you in front of a historical landmark, cleanly erase a photobomber from the background of a shot, or write a custom prompt to create a working QR code. Additionally, text in your images is rendered cleanly, so you can request a how-to guide or detailed infographic on a specific topic, and the text is displayed legibly and in an appropriate style.
Recommended presets to get you started
Sometimes the hardest part of creating is getting started. Meta AI now includes a preferences panel with suggested prompts to inspire you. With a tap, you can restore an old family photo, see yourself with trendy hairstyles, or reimagine yourself as a claymation character or 16-bit video game hero. Whatever you create, it’s easy to share with friends via the meta apps so they can try out the same preset on their own photos.
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Shop your room makeover
You can also take a photo of your room and ask Meta AI to redesign it with real products from the Internet or Facebook Marketplace. Suggest a style you like or ask Meta AI to look at current trends to see what your space looks like with a complete makeover.
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An intelligent creative partner
Muse Image doesn’t just create an image; It thinks about your prompt first. By connecting to Muse Spark, the model performs several steps behind the scenes – planning its layout, searching for web context in real time, and intelligently combining multiple visual references at once. Whether you want to place your pet in a famous painting or combine a selfie with a vacation photo to create a custom postcard, Meta AI does the complex reasoning for you so that the final image perfectly matches your vision.
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Rooted in your world
You can also @mention Instagram accounts in the Meta AI app to include specific Instagram profiles directly in your images. Whether you want to design a custom event invitation, design a collaborative creative concept, or create a personalized graphic, tagging a username allows Meta AI to use public photos to create a post-ready image. You are in control Consider how your content can be tagged for AI creation, with a simple setting that allows you to disable this feature at any time.
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Edit directly on the photo
To make a change, simply tap your creation’s marker icon to circle, outline, or annotate changes directly above the photo. Because Meta AI remembers the entire context of your conversation, you can further refine it by swapping styles, adding elements, or tweaking details—all without having to start from scratch.
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What’s next?
Soon, Meta Muse will bring Image to more countries and places where people use Meta AI, including Facebook and Messenger, as well as additional interfaces on Instagram and WhatsApp. IIn the coming weeks Advertisers and agencies can use Muse Image through Advantage+ Creative.
Using Meta AI with Muse Image is free for everyday creation. For people who want to create even more, it’s available as part of Meta’s subscription plans.
Pictures are just the beginning. With Muse Video already in development, Meta is developing entirely new ways for you to bring your ideas to life, taking you one step closer to personal superintelligence.
https://about.fb.com/news/2026/07/introducing-muse-image-meta-ai/
